Building at speed requires precision.
About us
You bring vision,
we bring precision.
Founders operate in ambiguity. You're building something complex, often technical, often misunderstood. Every decision carries weight - how you position it, how you explain it, how you're perceived by investors, partners, and talent. At speed, small misalignments compound.
Built on a decade in startups and four years of studio work alongside founders at defining moments - from stealth to Series A and beyond. We shape the strategy, story, and surfaces that translate your thesis without diluting its depth.
Leadership
Joumana Elomar
Joumana built DreamLab for the types of companies most people don't understand: biotech, neurotech, quantum, AI, robotics. Brilliant teams that can build what seems impossible but struggle to show the world why it matters. The studio has worked with 300+ founders, from first-timers to second-time operators from Canva, Sonder, and Firmable. Investor scout at Airtree Ventures. Studies psychology, which informs how she thinks about brand, trust, and perception.
Alexander Tatoulis
Alex works at the intersection of narrative and AI. PhD researcher at Orygen and the University of Melbourne, where he studies how AI shapes youth mental health. 7+ years across creative agencies and tech startups including Afterpay. Co-author of DreamLab's foundational strategy memos, including Fluency Debt and Translation Gap. He leads strategy at DreamLab - turning founder thinking into language that lands with investors, partners, and the market.
Engineering the signal
for frontier tech
Narratives
When your team can't agree on what you do in one sentence, neither can investors. We give you the words - for the deck, the team, the market.
Brand
Your brand decides whether the market sees a science project or a category-defining company. We engineer identities that compound.
Decks
Investors decide in the first three slides. We build decks that survive the first three slides - and the next twenty.
Websites
Your website is the first thing every investor, hire, and customer will check. We make it work as hard as your tech.
Services
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Love letters
FAQs
Every project begins with a discovery phase where we go deep on your science, your market, and the decisions ahead of you. From there, we move through strategy, concept, and delivery against defined milestones. Most engagements run two to twelve weeks. For signal design work-where we're shaping how a company is perceived over a longer arc-engagements typically extend six months or more. You'll work directly with a project lead, and we structure check-ins around your team's rhythm rather than ours.
Most of our clients are building things that take ten minutes to explain and a decade to understand. Our work begins with translation - getting fluent in your science and technology before we make any claims about how to position it. We've worked across biotech, neurotech, quantum, robotics, AI, and climate, and we read papers, sit in on technical conversations, and ask the questions your investors will ask before they do.
We build things so we can be replaced. Most of our work is designed to leave your team self-sufficient - with brand systems, websites, and narrative foundations you can run without us. For a small number of clients, we'll work on retainer when there's active capital, hiring, or launch activity that warrants ongoing involvement, and usually after an initial project where we've built shared context. But the goal is always to make ourselves unnecessary.
We price by engagement, not by hour. For pre-seed to Series A companies, we offer set engagements with defined scope, deliverables, and timelines - the work most early-stage teams need, productized so it moves fast. From Series A onwards, engagements are custom, scoped against the specific strategic questions in front of you.
A meaningful portion of our work happens under NDA, often with companies still in stealth. We're set up for it operationally and we don't share work without explicit permission, including in our portfolio. If you're pre-announce, we can structure the engagement to keep everything internal until you're ready.
DreamLab
