AI assistants keep becoming another app to check. Another tab, another login, another feed asking for attention. Pally is the opposite: an assistant that lives in your texts, pulling the loose threads of your life into one conversation and handling what you'd forget. No app. No signup. One text away from done.
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We helped a YC company at its earliest stage launch with the presence of one much further along. The move was making the brand do what the product does: scattered pieces pulled into a single orbit, a brandmark that doubles as the motion system. Pally launched looking like the thing it promises, everything in one ring.

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